Pasta importers

Pasta importers, distributors and wholesalers

Promotion of EU agricultural products outside the EU

The European Commission has approved measures to provide information on, and to promote, agricultural products in third countries. Member States have submitted 12 promotion and information programmes to the Commission to be examined. The 8 programmes that have been accepted are targeted at the USA, Canada, Russia, Ukraine, Australia, Japan, China, India, Brazil, Norway and Switzerland. The products covered are wine, cheese, fruit, olives and quality products. The estimated expenditure for the EU is € 8.2 million (50% of the budget of the programmes).

Improving the competitiveness of EU quality products on markets outside the EU is a major challenge. By investing in promotion and information campaigns for our agricultural products outside the EU, the European Union is showing its determination to take up this challenge especially towards pasta importers

The EU can fund (to a maximum of 50%) measures in third countries that provide information on, or promote, agricultural products and food products. These measures can be public relations, promotional or publicity measures, in particular highlighting the advantages of EU products, especially in terms of quality, hygiene, food safety, nutrition, labelling, animal welfare or environment-friendliness. These measures can amongst others also cover participation at events and fairs, information campaigns on the EU system of protected designations of origin (PDOs), protected geographical indications (PGIs) and traditional speciality guaranteed (TSGs) and of organic farming. Also possible are information campaigns on the EU system of quality wines produced in specified regions (QWPSR) and studies of new markets.
Agrelma is being moving towards this direction since some years now and we hope that it will be used in the future for exportations.