Extra-virgin Olive oil, Olive oil and Organic olive oil importers, distributors and wholesalers
The quality in the food and olive oil
For the e-marketplace Agrelma, www.agrelma.com, the most important for the products who presents is the quality. The term quality is difficult to define. In the general interpretation there is a need and a expectation, a subjective event. Furthermore, there is an objective, measurable event, a situation component and a trend component. In the total experience for the olive oil importers and the food importers all these components are woven together. Because of this, the appearance of quality can vary from individual to individual and between different occasions for the same person. What is of a high quality for one person might be an unacceptably low quality to another person. From the consumer’s point of view, many expectations are woven together and sometimes this results in conflicts between different expectations.
Freshness is considered by many as the most important quality component. The nutritional quality is another important quality factor, especially for those who connect a health aspect to what they eat. The safety of the product, i.e. the absence of harmful substances, is also of great importance to numerous of consumers. Finally, the manufacture quality and the eating quality, (i.e. the event when the food is ready to be eaten) is of great importance. To these factors can be added what is called extrinsic quality, such as packing and labelling, availability and freedom of choice, and in particularly for the olive oil importers, what is called ethical quality.
The ethical quality is not directly connected to the product but to how the product is produced and also to individual valuations and political attitudes in relation to this. Subjective valuations and the meal finally influences the consumer’s opinion about the quality of the product. During life different quality components will have different importance. Economical resources, lack of the time and deficient knowledge are other factors of importance for the quality.
